How often should I post on social media?
Three to five times a week on most platforms, daily on TikTok if you can sustain it, and two to three times a week on LinkedIn. The only frequency that works is the one you can maintain for six months.
Three to five times a week on most platforms, daily on TikTok if you can sustain it, and two to three times a week on LinkedIn. The only frequency that works is the one you can maintain for six months.
AI Social Media Tools editorial team · Updated September 2026
Per platform, roughly
These are ranges, not rules. Every one of them is beaten by consistency over months.
- Instagram: 3–5 posts a week plus Stories
- TikTok: 4–7 a week; volume genuinely helps here
- LinkedIn: 2–3 a week
- Facebook: 3–5 a week
- X: daily or more; the feed moves fastest
- YouTube: 1 a week for long form, more for Shorts
Why cadence beats frequency
Audiences and ranking systems both reward reliability. A predictable three posts a week for a year builds more than a daily burst that stops in February — and the burst usually costs more in quality than it gains in volume.
Related
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More questions
Do AI social media tools actually work?
Yes, for a specific set of jobs: first drafts, format conversion, scheduling, clipping video, and summarising analytics. They do not work as a replacement for judgement about what to say, and output that goes out unedited usually underperforms.
Can AI run my social media for me?
Not completely. AI can draft, schedule, publish, clip, and report — roughly the mechanical two-thirds of the work. Deciding what to say, replying to real people, and judging when not to post still require a person.
Is AI-generated content penalised?
No. Google rewards helpful content regardless of how it was produced and penalises unhelpful content produced at scale. Social platforms require disclosure of realistic synthetic media but do not penalise AI-assisted writing or editing.
How much do AI social media tools cost?
Most paid plans land between $15 and $50 per month for one person or a small brand, $80 to $250 for a team, and $300 upward for agency or enterprise platforms. Usable free tiers exist for scheduling, design, and generation.
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