Grab a ready-made plan
Every template downloads as a CSV you can open in Google Sheets, Excel, Notion, or Airtable. No email gate, no sign-up, no watermark.
Social Media Calendar Template
A month of slots pre-filled with proven post types, ready to duplicate.
Social Media Strategy Template
Goals, audience, pillars, and cadence documented on a single page.
Social Media Audit Template
Client-ready sheet with KPIs, gaps, and monthly review checkpoints.
Monthly Report Template
The one-page report clients read: results, learnings, next month's plan.
How to use these templates together
Start with the strategy one-pager: goals, audience, pillars, cadence. Then run the audit sheet against your current channels so you know your baseline. The calendar turns that into dated slots, and the monthly report closes the loop by comparing what you planned with what happened.
Keep all four in one folder per brand. The most common reason social reporting takes a full day is that last month's numbers live in somebody's screenshots.
From planning sheet to publishing system
Use a template to define the work, then compare platforms that can keep the calendar, approvals, and publishing connected.
Template questions
Clear answers for the questions that usually appear after the first click.
What should a social media calendar contain?
At minimum: the date, channel, content pillar, format, working caption, owner, status, approval note, and destination link. Add campaign and performance fields when the team will use them.
Can I use these templates in Google Sheets or Excel?
Yes. Download the CSV, open it in your spreadsheet tool of choice, and adapt the columns to your approval and publishing workflow.
How far ahead should I plan?
Plan a dependable two to four weeks ahead, while leaving room for timely ideas. A calendar should create consistency without making the brand feel trapped in a spreadsheet.
Should I build the calendar before choosing a platform?
Usually, yes. A real calendar reveals the channels, owners, approval steps, and publishing frequency a platform needs to support.
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Move from a calendar to a publishing system.
Keep your pillars, drafts, approvals, and scheduled posts connected in one workspace.
