Free templates

Grab a ready-made plan

Every template downloads as a CSV you can open in Google Sheets, Excel, Notion, or Airtable. No email gate, no sign-up, no watermark.

CalendarFree

Social Media Calendar Template

A month of slots pre-filled with proven post types, ready to duplicate.

DateChannelPillarHookAssetStatus
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StrategyFree

Social Media Strategy Template

Goals, audience, pillars, and cadence documented on a single page.

GoalAudiencePillarChannelCadenceKPI
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AnalyticsFree

Social Media Audit Template

Client-ready sheet with KPIs, gaps, and monthly review checkpoints.

ChannelFollowersReachER%GapAction
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ReportingFree

Monthly Report Template

The one-page report clients read: results, learnings, next month's plan.

MetricLast monthThis monthΔWhyNext
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How to use these templates together

Start with the strategy one-pager: goals, audience, pillars, cadence. Then run the audit sheet against your current channels so you know your baseline. The calendar turns that into dated slots, and the monthly report closes the loop by comparing what you planned with what happened.

Keep all four in one folder per brand. The most common reason social reporting takes a full day is that last month's numbers live in somebody's screenshots.

Next step

Use a template to define the work, then compare platforms that can keep the calendar, approvals, and publishing connected.

Automate

FireRankings

All-in-one content operations

Generate, schedule, and publish social, blog, and email content from one workflow.

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Create

Canva

On-brand social design

Create social posts, videos, and campaigns with AI-assisted writing and design.

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Create

Adobe Express

Quick visual content

Generate and resize social creative, then schedule it from a lightweight editor.

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Schedule

Buffer

Simple publishing workflows

Plan and publish across channels with an AI assistant inside the composer.

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Schedule

Hootsuite

Teams and social listening

Coordinate publishing, monitoring, analytics, and AI-assisted social workflows.

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Analyze

Sprout Social

Enterprise social intelligence

Bring publishing, engagement, customer care, and reporting into one workspace.

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Automate

Stackrize

Agency client and content operations

Run CRM, projects, invoicing, and AI-assisted client work in one connected operating system.

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Schedule

Later

Visual content planning

Plan visual feeds and schedule social content with AI-assisted caption writing.

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Analyze

Metricool

Publishing plus analytics

Connect content planning, automated reports, performance analysis, and AI help.

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Schedule

SocialBee

Evergreen content systems

Generate, categorize, recycle, schedule, and measure content across channels.

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Automate

Vista Social

Multi-channel management

Manage publishing, engagement, reviews, and AI-assisted workflows in one place.

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Automate

FeedHive

AI content systems

Generate on-brand variations, automate conditions, collaborate, and schedule posts.

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Create

Predis.ai

Posts, reels, and ads

Turn a short brief into social creatives, captions, videos, and publishing plans.

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Automate

Ocoya

AI marketing automation

Create marketing copy and media, build workflows, and schedule content to social channels.

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Create

Flick

Instagram content ideas

Develop captions, content ideas, hashtags, and visual concepts with AI assistance.

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Schedule

Publer

Affordable channel coverage

Schedule, recycle, collaborate on, and optimize social posts with AI support.

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Create

Taplio

LinkedIn growth

Write, schedule, and grow a LinkedIn presence with AI-powered content workflows.

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Repurpose

Repurpose.io

Cross-channel distribution

Move videos, images, and other content from one platform to another automatically.

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Repurpose

OpusClip

Long video to short clips

Find promising moments in long videos and turn them into social-ready short clips.

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Repurpose

Descript

Podcast and video editing

Edit spoken content like a document and prepare clips for social distribution.

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Create

Jasper

Brand-led marketing copy

Build campaign copy and brand-aware content workflows for marketing teams.

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Create

Typefully

Text-first social writing

Draft, refine, and schedule text-led posts and threads with AI assistance.

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Automate

Manychat

Social conversations

Build automated conversations and lead flows across social messaging channels.

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Create

CapCut

Short-form video

Create social video with templates, editing tools, captions, and AI-assisted effects.

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Schedule

Planable

Approval-led publishing

Draft, review, approve, and publish social content with collaborative workflows.

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Repurpose

Lately

Content repurposing at scale

Turn longer content into a stream of social posts for teams and campaigns.

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FAQ

Template questions

Clear answers for the questions that usually appear after the first click.

What should a social media calendar contain?

At minimum: the date, channel, content pillar, format, working caption, owner, status, approval note, and destination link. Add campaign and performance fields when the team will use them.

Can I use these templates in Google Sheets or Excel?

Yes. Download the CSV, open it in your spreadsheet tool of choice, and adapt the columns to your approval and publishing workflow.

How far ahead should I plan?

Plan a dependable two to four weeks ahead, while leaving room for timely ideas. A calendar should create consistency without making the brand feel trapped in a spreadsheet.

Should I build the calendar before choosing a platform?

Usually, yes. A real calendar reveals the channels, owners, approval steps, and publishing frequency a platform needs to support.

Free resource

Get a 30-day social media planning pack

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Your plan is ready

Move from a calendar to a publishing system.

Keep your pillars, drafts, approvals, and scheduled posts connected in one workspace.