Social Media Character Counter
Type once and see how the same text behaves everywhere — total characters, the cut-off point on each platform, hashtags, mentions, emoji, and reading time.
135
24
2
1
0
0
0
7s
Shows about 125 characters before 'more'. Your text passes that point, so put the hook first.
Hard limit for standard accounts.
Hard limit per post.
Collapses after roughly three lines.
Overlays the video, so shorter reads better. Your text passes that point, so put the hook first.
Truncates long posts in the feed.
Only the first lines show before 'Show more'.
Hard limit.
Keep the useful work moving after the edit.
Turn polished copy and clear decisions into an organized queue your team can actually ship.
Write for the cut-off, not the limit
Every platform advertises a generous character limit and then hides most of it behind a "more" link. Instagram shows about 125 characters in the feed, LinkedIn roughly three lines, and YouTube two. Those numbers are the real constraint: anything after them is read only by people you have already convinced.
A practical order for a caption
- The hook — a specific claim, question, or number
- The useful part — what the reader gets or learns
- The context — detail for people who expanded
- One call to action, and hashtags last
Hashtags, mentions, and emoji
All three count toward the limit. Five to ten relevant hashtags is the current working range on Instagram and three to five on TikTok, where they function as topic labels rather than a discovery channel. Emoji are fine as visual punctuation and become noise when they replace words.
The tools worth knowing
Browse the wider field, then open a focused comparison for the workflow you are trying to improve.
Salt Social Media
AI content marketing from brief to publish
Create blogs, social posts, emails, images, and reels with AI, then review, schedule, and publish to connected channels.
Compare platform →
Canva
On-brand social design
Create social posts, videos, and campaigns with AI-assisted writing and design.
Compare platform →
Adobe Express
Quick visual content
Generate and resize social creative, then schedule it from a lightweight editor.
Compare platform →
Buffer
Simple publishing workflows
Plan and publish across channels with an AI assistant inside the composer.
Compare platform →
Hootsuite
Teams and social listening
Coordinate publishing, monitoring, analytics, and AI-assisted social workflows.
Compare platform →
Sprout Social
Enterprise social intelligence
Bring publishing, engagement, customer care, and reporting into one workspace.
Compare platform →Stackrize
Agency client and content operations
Run CRM, projects, invoicing, and AI-assisted client work in one connected operating system.
Compare platform →
Later
Visual content planning
Plan visual feeds and schedule social content with AI-assisted caption writing.
Compare platform →
Metricool
Publishing plus analytics
Connect content planning, automated reports, performance analysis, and AI help.
Compare platform →
SocialBee
Evergreen content systems
Generate, categorize, recycle, schedule, and measure content across channels.
Compare platform →
Vista Social
Multi-channel management
Manage publishing, engagement, reviews, and AI-assisted workflows in one place.
Compare platform →
FeedHive
AI content systems
Generate on-brand variations, automate conditions, collaborate, and schedule posts.
Compare platform →
Predis.ai
Posts, reels, and ads
Turn a short brief into social creatives, captions, videos, and publishing plans.
Compare platform →
Ocoya
AI marketing automation
Create marketing copy and media, build workflows, and schedule content to social channels.
Compare platform →
Flick
Instagram content ideas
Develop captions, content ideas, hashtags, and visual concepts with AI assistance.
Compare platform →
Publer
Affordable channel coverage
Schedule, recycle, collaborate on, and optimize social posts with AI support.
Compare platform →
Taplio
LinkedIn growth
Write, schedule, and grow a LinkedIn presence with AI-powered content workflows.
Compare platform →
Repurpose.io
Cross-channel distribution
Move videos, images, and other content from one platform to another automatically.
Compare platform →
OpusClip
Long video to short clips
Find promising moments in long videos and turn them into social-ready short clips.
Compare platform →
Descript
Podcast and video editing
Edit spoken content like a document and prepare clips for social distribution.
Compare platform →
Jasper
Brand-led marketing copy
Build campaign copy and brand-aware content workflows for marketing teams.
Compare platform →
Typefully
Text-first social writing
Draft, refine, and schedule text-led posts and threads with AI assistance.
Compare platform →
Manychat
Social conversations
Build automated conversations and lead flows across social messaging channels.
Compare platform →
CapCut
Short-form video
Create social video with templates, editing tools, captions, and AI-assisted effects.
Compare platform →
Planable
Approval-led publishing
Draft, review, approve, and publish social content with collaborative workflows.
Compare platform →
Lately
Content repurposing at scale
Turn longer content into a stream of social posts for teams and campaigns.
Compare platform →Questions worth answering
Clear answers for the questions that usually appear after the first click.
Are the free tools really free?
Yes. The browser-based tools are available without a sign-up or email gate. You can copy or download the output and edit it before publishing.
Does AI write the final post for me?
It creates a useful first draft. You should add your experience, proof, offer, and voice before publishing. The best output is a starting point, not a substitute for judgment.
Which tool should I use first?
Use the post idea generator when you need angles, the content calendar generator when you need structure, and the caption or hook tools when you already know what you want to say.
How do the tools connect to a publishing platform?
The free tools help with individual tasks. When you need recurring calendars, approvals, multi-destination publishing, and reporting in one workflow, explore the platform comparison pages.